Due east of the former location of Idful recording studio, one spies an unusual facade on Damen: a wall of rough-hewn planks, covered with a changing array of murals and “Street art”.
This is the Violet Hour, which in 2007 introduced speakeasy style and the nascent “cocktail culture” to this hard-drinking town. A smashing success, the Violet Hour’s exquisite high-end cocktails were designed by acclaimed NYC mixologist Toby Maloney, and its employees have gone on to open numerous posh establishments throughout the city.
The lack of clear signage is a Violet Hour trademark, as is the long line to get in at most times. Their $13 sippers provide an excellent tonic with which to mull over the changing nature of urban spaces.