Obscura Society SF: City Guides' Hidden City: Club Land - Atlas Obscura
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Obscura Society SF: City Guides' Hidden City: Club Land

Join us and the experts from City Guides for a look at the architecture and culture of the city's grand old clubs

Some older tourist guide books from the mid 20th century refer to the area between Nob Hill, Union Square, and the Financial District as Club Land or Club Row. The heyday of these social clubs was from the late 19th century up to the Great Depression. There were clubs for men, women, and a huge range of social, ethnic, and interest groups, and they all took pride in a handsome club house.

After the Second World War, society and its clubs changed into a more mixed and uneven phenomenon. Some clubs disappeared, others adapted, and a small number remained just as powerful and exclusive as ever. This tour includes eleven buildings. It starts on Nob Hill at California and Mason Streets, across from the Pacific Union Club, the most exclusive men's club in the west. It continues downhill by way of Sutter Street and Post Street and concludes in Union Square. Midway there will be a short visit to the elegant interior of the Metropolitan Club.

This walk is part of our series of Hidden City Walks with San Francisco’s amazing City Guides, local history experts who know all the city’s secrets.


  • Saturday March 15, 1:30pm
  • Meet at: California and Mason Streets, southwest corner. Next to the large dark pair of doors right on the sidewalk, with canopy, and 1001 written in the transom
  • Wear comfortable walking shoes for exploring.
  • Tour starts promptly at 1:30pm please allow time for parking and finding your way to the meeting spot.

Space is limited ~ Advance tickets requested - walk up tickets may not be available.