All-Paces Trail Run at Lady Bird Lake - Atlas Obscura

Austin, Texas

All-Paces Trail Run at Lady Bird Lake

Get going on a 5k or 10k jaunt along waterside trailways, outfitted in the latest GORE-TEX Brand gear.

This SXSW, join the amazing running community of Austin on the beautiful trails of Lady Bird Lake for an all-paces sunrise fun run departing from the Waller Creek Boathouse.

Before setting off, enjoy complimentary coffee and borrow demo products on a first come, first served basis as sizes permit, including Salomon Running Shoes with light and flexible GORE-TEX Invisible Fit Product Technology, GORE-TEX INFINIUMTM Stretch Gloves and super light, packable GORE-TEX SHAKEDRY® running jackets (weather permitting). We will run rain or shine, but we kind of hope it rains!

Our evening showcase partners, Ghostly International, have curated a special edition of their Productivity playlist for runners in search of a soundtrack. The playlist begins slow to accommodate a warm-up, and gradually accelerates to a steady running pace. Find it on Spotify and Apple Music. For optimal playback, download it in advance to make available offline.

Upon return, fresh coffee and cold-pressed juice will be served to kick start the day.

This excursion is part of In the Element, a two-day activation presented by Atlas Obscura & GORE-TEX Brands at the Waller Creek Boathouse on Lady Bird Lake.


  • Rain or shine.
  • Testing of GORE-TEX Brand Products available on a first come, first serve basis as sizes permit.
  • As an extension of In the Element, this event is strictly 21+; I.D. required.
  • Limited capacity; priority given to SXSW badge holders.
  • Advance RSVP is highly recommended.


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