A Way of Life at Wild Bill's - Atlas Obscura

Middletown, Connecticut

A Way of Life at Wild Bill's

Explore 45 acres of collectibles and curiosities with Wild Bill's family in a very special memorial tour.

From whale bones to wacky wobblers, Wild Bill's Nostalgia Store is a reliquary for unusual collectibles. So much more than just a store, the mural-covered estate features a giant walk-through fun house, an outdoor movie theater, a wrought-iron bear, and both the world's largest bobbing head doll and jack-in-the-box. The mastermind behind the madness, Wild Bill Ziegler, recently passed away, but his family is continuing the traditions of the wonderfully weird property—including the construction of a brand new attraction, the "Pretzel Dark Ride"—in his honor. 

Join us on Obscura Day to explore the Nostalgia Store and commemorate the man behind it all, Wild Bill himself. Bill's family will show visitors what it takes to design and build a fun house, what inspired Bill, and what they have planned for the new dark ride. Stick around to feed the cows, and afterwards, our tour guests are welcome to enjoy the property's series of trails.

A portion of ticket sales will be donated towards the construction of Wild Bill's Pretzel Dark Ride.


Email megan@atlasobscura.com

Advance Tickets Only. All Sales Final. No Refunds or Exchanges.

Check out our full lineup of amazing adventures taking place all around the world on Obscura Day, our annual celebration of discovery!

Use the #obscuraday hashtag on your favorite social media platforms to show us how you're celebrating. We'll be featuring your posts on our own platforms all day, and you could even win some Atlas Obscura prizes.