Trips Places Foods Stories Newsletters
Loading...
Loading...
Loading...
Loading...

No search results found for
“”

Make sure words are spelled correctly.

Try searching for a travel destination.

Places near me Random place

Popular Destinations

  • Paris
  • London
  • New York
  • Berlin
  • Rome
  • Los Angeles
Trips Places Foods Stories Newsletters
Sign In Join
Places near me Random place
All the United States New York State New York City Manhattan Central Filing Bar
Gastro Obscura

Central Filing Bar

A hidden bar inside an ad agency has a deliberately misleading name, so employees can stay late under pretext of paperwork.

New York, New York

Added By
Larissa Hayden
Email
Been Here
Want to go
Added to list
CAPTION
The bar counter is set on a filing cabinet.   Natalie Cho/ Used with permission
The unassuming UBS building.   Tdorante10
Entering Central Filing   Larissa Hayden
Drink tickets   Nicholas Gaul/Used with permission
A sampling of some of BBDO’s clients.   Larissa Hayden
  Tiffany S. Hsu/ Used with permission
Been Here
Want to go
Added to list

About

Tucked away on the seventh floor of one of the largest advertising agencies in New York City is an exclusive members-only bar with a distinctly Mad Men feel. There's a reason for the similarities: The show's creator based his silver screen corporate world on BBDO, the agency.

The agency's origins date back to 1891 when the Batten Company operated out of a single room. After a merger with Barton, Durstine, and Osborn in 1928, the newly-formed BBDO became influential in steering American consumer culture. With a client roster that included AT&T, Bacardi, and Pepsi, they created such memorable campaigns as Burger King's "Have it your way" and Campbell Soup's "Mmm mm good."

Central Filing Bar, where employees of BBDO can wind down after work, was established in 1976. It was so beloved that when BBDO moved offices from Madison Avenue to its current location on Sixth Avenue, the original bar moved as well. The distinctive bar counter is a modified filing cabinet, as is the door marking the entrance to the secret watering hole. The decor is an inside joke: Legend has it that the gin-soaked midcentury modern admen of Madison Avenue would ring their wives to say they had to stay late at "central filing," and then gather for a few after-hours rounds. 

In its current iteration, Central Filing's best feature has to be their legendary red-vested bartender, Joe, who is always on staff and quick with a joke.

Be aware that this is a private bar for BBDO employees.

Related Tags

Bars Hidden Secret Advertising Unique Restaurants & Bars

Know Before You Go

Only members are permitted to visit this private club, and patrons must pay for their orders with drink tickets (which can be purchased at the bar). For a $50 fee, BBDO staffers can join the club and bring guests, so either watch BBDO New York's "jobs" page or make friends with one of the employees. The bar is open Monday through Friday from 5:00 to 7:00 p.m. All bar offerings, from snacks to beverages, are from companies that are BBDO clients.

Community Contributors

Added By

larissahayden

Edited By

Rohini Chaki

  • Rohini Chaki

Published

May 1, 2019

Edit this listing

Make an Edit
Add Photos
Sources
  • https://adage.com/article/agency-news/latest-happy-hour-hot-spot-office/129721
  • https://www.campaignlive.co.uk/article/creative-floor-bbdo-new-york/1230647
  • https://www.adweek.com/brand-marketing/matthew-weiners-no-madman-89728/
  • http://uhaweb.hartford.edu/rfitzpatr/top100.htm
  • https://books.google.com/books?id=ou0oCAAAQBAJ&pg=PA22&lpg=PA22&dq=bbdo+Mmm+mm+good&source=bl&ots=OIYW1sGz1M&sig=ACfU3U1iSTn54LfIpuTIIUvsVikTtIISQA&hl=en&sa=X&ved=2ahUKEwiWqY335_rhAhXhtlkKHdguAz8Q6AEwB3oECAkQAQ#v=onepage&q=bbdo%20Mmm%20mm%20good&f=false
Central Filing Bar
1285 6th Ave
7th Floor
New York, New York, 10019
United States
40.761104, -73.980164
Get Directions

Nearby Places

Radio City Music Hall's Secret Apartment

New York, New York

miles away

6 1/2 Avenue: Manhattan's Secret Street

New York, New York

miles away

Water Tower

New York, New York

miles away

Explore the Destination Guide

Photo of New York

New York

New York

Places 405
Stories 89

Nearby Places

Radio City Music Hall's Secret Apartment

New York, New York

miles away

6 1/2 Avenue: Manhattan's Secret Street

New York, New York

miles away

Water Tower

New York, New York

miles away

Explore the Destination Guide

Photo of New York

New York

New York

Places 405
Stories 89

Related Stories and Lists

10 History-Filled Bars Hiding in Plain Sight

List

By Diana Hubbell

Related Places

  • New York, New York

    Matryoshka at Wall Street Bath & Spa 88

    This Russian bar-restaurant lies within a three-story underground bathhouse.

  • Ellsworth, Maine

    Finn's Irish Pub

    This architectural onion has an original 1930's Jerry O'Mahony dining car at its core.

  • The Lost Caves.

    Nottingham, England

    The Lost Caves

    Hidden in a grotto 26 feet below Nottingham's oldest hotel, this stylish subterranean drinking den is notoriously hard to find.

  • Brick supports hold the crumbly cave up.

    Nottingham, England

    Bell Inn Caves

    There's a labyrinth of medieval chambers hidden deep below a 15th-century pub.

  • This laundromat is more than it seems.

    Brooklyn, New York

    Sunshine Laundromat

    One of New York's best collections of pinball is hidden in a secret bar in the back of this laundromat.

  • Nokishita711’s cocktails are made with custom infusions of unlikely ingredients.

    Kyoto, Japan

    Nokishita711

    Sip “liquid cuisine” made with meat, vegetables, and insects.

  • Cheeseburgers are the ultimate late-night feast.

    Nashville, Tennessee

    Dino's

    East Nashville's oldest dive bar will bring you back to life with animal-style bar fare.

  • He’s definitely watching you.

    Nashville, Tennessee

    Chopper

    Feast on award-winning birria tacos from a food truck inside this neon robo-tiki bar.

Aerial image of Vietnam, displaying the picturesque rice terraces, characterized by their layered, verdant fields.
Atlas Obscura Membership

Become an Atlas Obscura Member


Join our community of curious explorers.

Become a Member

Get Our Email Newsletter

Follow Us

Facebook YouTube TikTok Instagram Pinterest RSS Feed

Get the app

Download the App
Download on the Apple App Store Get it on Google Play
  • All Places
  • Latest Places
  • Most Popular
  • Places to Eat
  • Random
  • Nearby
  • Add a Place
  • Stories
  • Food & Drink
  • Itineraries
  • Lists
  • Video
  • Podcast
  • Newsletters
  • All Trips
  • Family Trip
  • Food & Drink
  • History & Culture
  • Wildlife & Nature
  • FAQ
  • Membership
  • Feedback & Ideas
  • Community Guidelines
  • Product Blog
  • Unique Gifts
  • Work With Us
  • About
  • FAQ
  • Advertise With Us
  • Advertising Guidelines
  • Privacy Policy
  • Cookie Policy
  • Terms of Use
Atlas Obscura

© 2025 Atlas Obscura. All Rights Reserved.