The Great Southern Roller Flour Mills opened in 1922 just outside of the port city of Fremantle, Western Australia. Today, it’s not only still in operation and heritage-listed, but it is significant for one other reason: for the vast red dingo painted on the side of the mill that has since become a local landmark.
The sign itself was painted in 1940 by artist Les Nash and has since become known as the “Dingo Flour Sign.” It’s location—and size—has made it a useful reference point: It’s four and a half stories high, and is situated on the Stirling Highway, a vast arterial road that connects Fremantle to Perth. The highway is about the only thing between the sign and the Indian Ocean, aside from some Norfolk Island pine trees.
Given the strong sea winds that buffet the sign, it has been repainted over the years, but remains an iconic part of the Western Australian landscape.