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The Atlas Obscura Guide To San Francisco

196 Cool, Hidden, and Unusual Things to Do in San Francisco, California

Updated October 12, 2022

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Hidden Haight-Ashbury

In 1967, 100,000 artists, activists, and hippies gathered in San Francisco’s Haight-Ashbury neighborhood for the Summer of Love. Janis Joplin and Jimi Hendrix played free concerts for fields of college dropouts, and San Francisco established itself as a countercultural capital. More than 50 years later, in a city increasingly known for Twitter and tech rather than art and activism, travelers who come on a pilgrimage are often disappointed to find expensive, skin-deep psychedelia. But if you know where to look, you’ll find a walk down Haight Street to be wonderfully weird, full of historic links to hippiedom and modern takes on the vibe.

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