Every organization looks upon reputation as an essential business asset that needs to be built and protected and maintained in order to ensure that it enhances your brand value. That is why it has been observed that the companies use traditional disciplines of media and public relations for something called online reputation management. It is all about guarding your organization from any kind of reputational hazard. And today with the rise of social media and the explosion of information online, it has become imperative to maintain reputation with not just the media, stakeholders and regulating bodies but with the entire community of internet users.
The need for online reputation management
Internet has made it easy for people to engage in conversations, share views on diverse topics online using social media channels like Twitter, Facebook, various online forums, etc. Your customers, employees, potential clients are all there discussing your brand, posting comments on different sites- some favorable some not.
You cannot have control on what they say about your products, services or your company. They will be vocal about their opinions, whether you like it or not, and will largely influence the decision of the prospective customers who choose to research your brand online. This can pose a lot of reputational threats that you need to combat, requiring you to monitor your online presence carefully and manage it methodically.
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