Hiyoko cakes are a specialty of the Fukuoka region in the northern part of Japan’s Kyushu Island. Their super-cute shape makes them one of Japan’s most loved sweet treats—not bad for something invented while their creator was asleep.
Since opening in 1897, Yoshinodo, the company that makes Hiyoko, earned their living selling sweets to miners as snacks to quickly raise their sugar levels. One night in 1912, the son of the company’s founder dreamt they should start making cakes into the shape of a bird. He named them Hiyoko, from the Japanese for “baby chick.”
It wasn’t long before the cakes became incredibly popular. By the 1950s, they were such a part of local consciousness, there was even a song about them, which became the background music for the weather forecast on the RKB television station.
Interestingly, considering their history as a quick fuel for miners, the cakes don’t taste that sweet. They’re made from a dense sponge and filled with a smooth, yellow bean paste that’s meant to look like yolk. They are now available in stores scattered across Japan, where people commonly buy them as gifts. There’s even a black market for some of their limited-edition versions such as the pink, cherry-flavored filling the company releases for cherry blossom season.
Where to Try It
You can take a tour of the company's factory and purchase Hiyoko fresh off the product line. To schedule an appointment, call at least one week in advance.
Hiyoko Hompo Yoshinodo Kokura Station Amu Plaza1-1-1 Asano, Kokura Kita-ku, Amu Plaza Kokura West Wing 1F,,, Kitakyushu, Japan
This small shop in the Kokura Station has all manner of sweets.