Know Before You Go
Those that show a passport can ride for free, however free riders are not privy to the see-through gondolas. Up to four people can ride in a single car. Without a passport, the price is ¥700 for a regular gondola and ¥900 for a see-through one—tickets for either can be purchased in a machine just outside the entrance to the wheel. One revolution takes about 15 minutes and the ride operates from 10:00 a.m. to 11:00 p.m., with the last riders accepted at 10:45 p.m.
Enter the Iyotetsu-Takashimaya mall from the street or from inside Matsuyama City station and take the elevator up to the 9th floor. Also on the 9th floor is a large collection of gacha machines, some children's rides, and a restaurant.