Madame Chocolat Store - Atlas Obscura

Madame Chocolat Store

This store decorated with Japanese and underground pop culture items has been the centre of Barcelona alternative fashion scenes for more than a decade.  


This tiny store located in the Arc de Triomf area has been a temple for emo teens, goths, and kawaii lovers since 2010. But what catches the interest of visitors is to find an incredibly colorful spot in the middle of the street, with its quirky, busy tiny space decorated with a big collection of subculture relics on their walls.

The museum-like decor shows a wide variety of everything alternative youth dreams of: from “kawaii” pop culture items, Japanese toys from the 60s, vintage anime rare novelties, to the dreamed room of an emo teen. This collection is not for sale in the store (it is actually a clothing and secondhand store), so their employees ended up adding signs to avoid the many daily inquiries about purchasing.

The collection has been composed by the owners and employees throughout their lives. Every item has a little history with their respective owner, and are exposed to share the deep love for underground culture with every person that steps into the little store.

Know Before You Go

Opening Hours Monday to Friday from 11 a.m. to 2:30 p.m. and 4 p.m. to 8:30 p.m., and Saturday from 11 am to 8: 30 p.m. Nearest Metro station is Arc de Triomf (L1).

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September 8, 2023

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