Interactive websites are not one-way, but two-way communication tools. They encourage dialogue and conversation between the site's audience and the company. A static company brochure brought into cyberspace simply won't work. The company must embrace and fully exploit the full potential of the interactive and multimedia tools available on the market today.
Attracting daily sale customer service and just visitors to participate in the life of a company is a convenient marketing tool. When a significant number of people who have already bought the company's products managed to be involved in the discussion, it becomes easier to motivate new visitors to buy, since they can be convinced that many people have already made it and are satisfied with the result.
To organize the communication of the company with customers and customers with each other, a forum or a book of reviews is usually created on the site (a special section where any visitor can leave his message or feedback about the product, respond to an already existing opinion and participate in the discussion). The site administration usually takes part in the discussion, answers direct questions addressed to it and comments on the statements of clients. Thus, the site forms the visitor's opinion that the company cares about the interests of its customers, takes an active and stable position in the market.
The presence of a feedback system on the site allows visitors to send their messages to the site administrator. To do this, they just need to fill in a few fields, after which the message can be sent to the administrator's email account directly from the site page.
The practice of online surveys is also common. You can organize online surveys by placing special questionnaire forms with questions and answers to them on the pages of the site. Through online surveys, you can find out from buyers about their product preferences and attitudes towards the company.
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